PedalBox Auto
A landing-page experience developed to support digital marketing and customer interaction.
View projectProject detail in English
Google Ads Agency in Saudi Arabia
Paid search built around qualified Saudi demand — not just cheaper clicks.
We help brands compete in Saudi Arabia with a clear commercial system built around PPC strategy, Search, Performance Max, landing pages, tracking and qualified-lead optimisation. The work is structured for real buying journeys, not generic “Middle East” assumptions.
Riyadh and Jeddah are treated as distinct commercial contexts. Strategy, proof, language planning, content and channel priorities can change by city while the brand remains consistent across the Kingdom.
On this page
Ali TarhanFounded in 2005 · Strategy, design and digital productionAbout us
Approach
PPC in Saudi Arabia needs location, intent and lead quality to be separated
A campaign targeting “Saudi Arabia” can still waste budget on irrelevant searches, broad geographic reach, poor message match or leads that sales cannot use. Account structure has to distinguish brand, high-intent services, competitor research, information queries and different markets.
For companies serving the whole Saudi Arabia or GCC, one campaign should not automatically carry every location. Saudi Arabia-only, Saudi Arabia-wide and international audiences can have different conversion rates, costs and sales values; they need reporting that keeps those differences visible.
Calls, forms, WhatsApp and CRM outcomes should be defined before bidding becomes aggressive. Without clean conversion signals, automation can optimise toward the easiest event instead of the most valuable customer.
Decision Model
A practical model for the work behind the deliverables
Conversion funnel
Buyer NeedsQuery quality
AdMessage match
Landing PageExperience
Lead / SaleBusiness outcome
Relevant projects
The projects below link to published work and its stated scope. They help you assess creative and implementation quality; campaign budgets, conversion rates and ranking improvements are not implied by these examples.
Pegas Advertising
Logo · Brand Identity · Web Design · Digital Marketing
View projectProject detail in English
NØVA Mobility
Brand strategy, identity, campaign, web experience, social media and production within one 360° communication system.
View projectProject detail in EnglishOur responsibilities
A useful proposal identifies the deliverables, languages, revision stages, approval owners, schedule and usage rights. Production, media, licences and third-party costs are itemised separately, and changes to the agreed scope are approved before additional work.
Project brief
Tell us what the business needs to change, which audience and market matter, what already exists, and who will approve the work. A launch date and an indicative budget help us propose a realistic scope.
Service Scope
What the engagement can include
The scope is built around the problem, not around a pre-filled package. The following capabilities can be combined where they are genuinely required.
Account & tracking audit
Campaign structure, settings, conversions, attribution, search terms, geo targeting and budget leakage reviewed before scaling.
Search campaign architecture
Brand, service, high-intent and exploratory demand separated so bids and messages match intent.
Performance Max governance
Asset groups, feeds, audiences, exclusions and conversion signals structured around the real business objective.
YouTube & demand formats
Video and upper-funnel placements used where they support a defined audience and measurable journey.
Landing-page alignment
Headlines, offer, proof, mobile speed and form friction reviewed for message match and lead quality.
Reporting & optimisation
Budget, search terms, cost per qualified action, conversion rate and sales feedback used in regular decisions.
Right Problem
When this service is the right fit — and when it is not
A strong scope starts by deciding whether this is the right service for the problem. That protects budget, keeps specialist work separate and prevents a broad agency package from becoming the default answer to every brief.
Use this scope when…
Service businesses with trackable enquiries and enough commercial value to justify paid search.
Use this scope when…
Brands already spending on Google Ads but unsure which campaigns or search terms produce qualified leads.
Use this scope when…
Companies launching into Saudi Arabia that need a controlled paid-demand test before committing to wider budgets.
Do not force it when…
If conversion tracking cannot be implemented and sales outcomes cannot be distinguished, optimisation will be limited and that constraint should be explicit.
Working Process
A defined process from brief to measurable output
01
Instrument
Confirm conversion events, account access, analytics and sales-feedback path.02
Segment
Separate services, locations, brand terms, commercial intent and audience layers.03
Launch or rebuild
Write ads, define negatives, assets and landing-page alignment before budget expansion.04
Optimise
Use search terms, device/location data, lead quality and auction behaviour to reallocate spend.05
Scale deliberately
Increase budgets only where conversion quality and economics support it.Deliverables & Boundaries
Deliverables and responsibilities
- Account ownership: The client should retain primary ownership of Google Ads, GA4, GTM and related business assets.
- Qualified conversions: A cheap form submit is not success if the enquiry is irrelevant; sales feedback is part of optimisation.
- Search-term control: Broad automation is monitored with negatives, intent analysis and landing-page context.
- Geo clarity: Saudi Arabia, Saudi Arabia and international targets are kept visible in reporting rather than blended into one number.
- Scope boundary: If conversion tracking cannot be implemented and sales outcomes cannot be distinguished, optimisation will be limited and that constraint should be explicit.
- Scope boundary: Social content, organic SEO and broader brand campaign work sit in separate scopes even when they support paid search.
Budget & Scope
Project budget
There is no useful single price without a defined scope. The commercial proposal should show which decisions, deliverables, production responsibilities and third-party costs are included so different suppliers can be compared on the same basis.
Media spendLarger budgets usually require more segmentation, testing, pacing and protection against waste.
Account complexityMultiple markets, services, languages, product feeds or business units increase campaign architecture and reporting needs.
Tracking maturityBroken or incomplete conversion tracking may require GTM, analytics, CRM or offline-conversion work before scaling spend.
Landing pagesIf the current site does not match buyer need, dedicated landing pages and copy testing become part of the performance scope.
Lead qualificationB2B and high-value services often need CRM feedback or offline conversion signals so campaigns optimise beyond cheap form fills.
Quality & Measurement
Quality and measurement
Query quality
Are keywords and search terms aligned with buyers rather than research traffic?
Qualified CPA
What does a commercially useful lead or sale cost, not simply a click or raw form fill?
Conversion accuracy
Are phone, form, WhatsApp, purchase and offline outcomes recorded without double counting?
Budget efficiency
Which campaigns deserve more spend because they create stronger downstream value?
Saudi Arabia is not one generic market: Riyadh and Jeddah can require different proof, language emphasis, channel choices and buying-journey design.
Saudi Arabia: Riyadh & Jeddah
Market and delivery
Saudi Arabia is scaling across technology, tourism, logistics, finance, manufacturing, healthcare, entertainment, real estate and professional services. That growth creates demand for stronger brands and digital systems, but the useful strategy still depends on the city, sector, transaction value and buyer.
Google Ads Agency Riyadh
Riyadh paid-search auctions can be expensive in professional services, healthcare, finance, property, B2B and technology. Account structure should separate brand, high-intent non-brand, Arabic and English terms, location logic and qualified-lead signals so the system does not optimise toward cheap but weak enquiries.
Google Ads Agency Jeddah
Jeddah campaigns often combine retail, hospitality, logistics, tourism, healthcare, services and e-commerce demand. Search terms can move quickly between local service intent and broader western-region demand, making geographic reporting, call/WhatsApp tracking and landing-page relevance important.
This page is intentionally written in English for international, regional and Saudi decision-makers who search in English. Arabic should not be treated as a mechanical translation layer. When Arabic copy, RTL design or Arabic-first campaign development is required, that language work should be scoped deliberately with qualified native review or client-approved Saudi partners.
Ali Tarhan Digital Atelier works internationally and does not claim an office in Riyadh, Jeddah or elsewhere in Saudi Arabia. Where on-site filming, local permits, fabrication, event access, talent, Arabic copy or other market-specific responsibilities are required, those items are identified in the proposal and coordinated with the client or appropriate Saudi-based specialists.
Agency Selection
Choosing a partner
Saudi search results contain local agencies, regional networks and international providers with very similar service lists. A stronger comparison is whether the team can define the commercial problem, separate Riyadh and Jeddah context where it matters, explain Arabic/English responsibilities honestly and connect PPC strategy, Search, Performance Max, landing pages, tracking and qualified-lead optimisation to paid-search efficiency.
- Ask the agency to audit conversion tracking before promising optimisation.
- Check whether search-term quality and negative keywords are reviewed consistently.
- Require separate logic for brand, high-intent non-brand and exploratory campaigns.
- Ask how landing-page message match is handled when ads attract expensive Saudi traffic.
- Make sure reporting connects media metrics to qualified leads, revenue or pipeline where possible.
- Clarify whether management fees, media budget and creative/landing costs are separated.
Frequently Asked Questions
Frequently asked questions
Do you have an office in Riyadh or Jeddah?
No. Ali Tarhan Digital Atelier works internationally and does not claim a Saudi office. Projects can be led remotely, while local production, permits, Arabic language work or physical execution are coordinated with the client or qualified Saudi-based specialists when required.
Should Saudi marketing be English-only or bilingual?
It depends on the audience. English can be appropriate for international, B2B and some professional contexts, but Arabic can be essential for local reach and trust. Arabic copy and RTL execution should be scoped as real creative work, not added as an automatic translation step.
Can one strategy cover both Riyadh and Jeddah?
Yes when the proposition is shared, but the proof, sector emphasis, channel mix and content examples may need to change. We keep the brand system consistent while adapting the parts that materially affect relevance.
Do you manage PPC only in Saudi Arabia?
No. Campaigns can target Saudi Arabia, the wider Saudi Arabia or GCC/international markets. We separate geographies when their economics or customer intent differ.
Can you optimise for WhatsApp leads?
Yes, where WhatsApp is a meaningful sales channel. We still recommend distinguishing meaningful conversations from simple button clicks when the technical stack allows it.
Do you work with existing Google Ads accounts?
Yes. We normally audit the existing account first so useful history, conversion data and brand protections are preserved.
Work with our team
Our team works from Istanbul. For projects in Saudi Arabia, we agree the working language, decision makers, review times and delivery formats at the briefing stage. Shooting, printing, permits, media booking and other local services are scoped separately with responsibilities agreed before commitment.
The price follows the approved scope; media spend and external production are separate.
Start a Project
Need Google Ads Agency in Saudi Arabia support?
Tell us what the business needs to change, which audience and market matter, what already exists, and who will approve the work. A launch date and an indicative budget help us propose a realistic scope.
