PedalBox Auto
A landing-page experience developed to support digital marketing and customer interaction.
View projectProject detail in English
Digital Marketing Agency in Ireland
Digital marketing works better when channels share one commercial journey and one measurement logic.
We connect search, paid media, content, social, landing pages and analytics around the same acquisition problem. The goal is not to make every channel busy; it is to identify where demand is created, captured and converted.
For Dublin businesses, this can mean local lead generation, Ireland-wide acquisition or international growth from the same brand. We separate those markets so budget and content decisions stay measurable.
On this page
Ali TarhanFounded in 2005 · Strategy, design and digital productionAbout us
Approach
Channel strategy should follow the buying journey, not the agency service list
We map how people discover the brand, compare alternatives, convert and return. Then we decide where SEO, Google Ads, paid social, content, email, CRO or analytics can remove a bottleneck or capture additional demand.
Each channel keeps its specialist logic. SEO is not evaluated like PPC, and brand-building social content is not judged by the same metric as a bottom-funnel search campaign. The integration happens at the business objective and customer journey level.
We also make measurement constraints visible. Attribution is rarely perfect, so platform metrics, analytics, CRM and sales feedback need to be read together rather than forcing every decision through one dashboard.
Decision Model
A practical model for the work behind the deliverables
Customer journey
DiscoverySearch / content
ConsiderationProof / page
ConversionOffer / form
RetentionCRM / content
Relevant projects
The projects below link to published work and its stated scope. They help you assess creative and implementation quality; campaign budgets, conversion rates and ranking improvements are not implied by these examples.
RVYLE Health
Logo · Brand Identity · Web Design · Digital Marketing
View projectProject detail in English
Pegas Advertising
Logo · Brand Identity · Web Design · Digital Marketing
View projectProject detail in EnglishOur responsibilities
A useful proposal identifies the deliverables, languages, revision stages, approval owners, schedule and usage rights. Production, media, licences and third-party costs are itemised separately, and changes to the agreed scope are approved before additional work.
Project brief
Tell us what the business needs to change, which audience and market matter, what already exists, and who will approve the work. A launch date and an indicative budget help us propose a realistic scope.
Service Scope
What the engagement can include
The scope is built around the problem, not around a pre-filled package. The following capabilities can be combined where they are genuinely required.
Digital growth strategy
Market, audience, funnel, channel roles, objectives and measurement plan translated into a prioritised roadmap.
SEO & content coordination
Organic search priorities connected to commercial pages, editorial opportunities and technical improvements.
Paid media management
Google and/or paid-social media structured around measurable demand and conversion quality.
Social & content system
Ongoing content supports brand recall, objections, proof and paid creative needs.
Landing pages & CRO
Message match, UX friction, forms, offers and page performance improved where the funnel leaks.
Analytics & reporting
Channel data combined with lead-quality or sales feedback so decisions are not based on clicks alone.
Right Problem
When an integrated digital-marketing scope creates more value than isolated channels
Integration is valuable when several channels send people to the same website, share content or compete for the same budget. It makes prioritisation easier and exposes problems that would otherwise be passed from one specialist to another.
If one channel has a clearly defined issue — for example a technically weak SEO site or a poorly tracked Google Ads account — starting with that specialist scope can be faster and more transparent.
Use this scope when…
Growing Irish businesses already using multiple channels but lacking one accountable strategy.
Use this scope when…
International companies entering Ireland that need a measured digital-market test before larger expansion.
Use this scope when…
Teams that want senior strategy while internal sales or marketing staff remain involved in execution and feedback.
Do not force it when…
A one-off visual campaign is better handled as an advertising/creative project rather than disguised as a monthly digital retainer.
Working Process
A defined process from brief to measurable output
01
Commercial baseline
Clarify customer value, margins, sales cycle, location priority and existing acquisition data.02
Funnel map
Define discovery, consideration, high-intent capture and conversion points.03
Channel plan
Assign SEO, paid, social, content and landing-page responsibilities with budgets and KPIs.04
Operate
Run campaigns, content and site improvements on an agreed monthly rhythm.05
Reallocate
Move effort and budget toward the combinations producing better qualified demand and revenue signals.Deliverables & Boundaries
Deliverables and responsibilities
- Shared measurement: Channels should not report incompatible definitions of success.
- Sales feedback loop: Lead-generation optimisation improves when marketing learns which enquiries become real opportunities.
- Channel-level accountability: SEO, paid and social remain individually visible inside the integrated plan.
- No forced stack: A company does not need every channel simply because the agency can sell it.
- Scope boundary: A one-off visual campaign is better handled as an advertising/creative project rather than disguised as a monthly digital retainer.
- Scope boundary: If the business cannot define qualified leads or provide any sales feedback, performance optimisation will be constrained.
Budget & Scope
Project budget
There is no useful single price without a defined scope. The commercial proposal should show which decisions, deliverables, production responsibilities and third-party costs are included so different suppliers can be compared on the same basis.
Channel mixSEO, Google Ads, Meta, social content, email and landing work each add different operating and production requirements.
Growth stageA company establishing measurement needs a different scope from a business already scaling proven acquisition channels.
Creative volumePerformance channels need a steady testing supply of messages, formats and landing variants rather than one campaign asset.
Data integrationCRM, offline sales, ecommerce revenue and lead-quality feedback determine how far optimisation can move beyond platform metrics.
Market coverageDublin, Ireland-wide and international campaigns require different audiences, budgets, language planning and reporting layers.
Quality & Measurement
Quality and measurement
Demand capture
Are SEO and paid search converting existing high-intent demand efficiently?
Demand creation
Are social, video and paid creative expanding qualified attention where search volume is limited?
Conversion rate
Are landing pages and forms turning relevant traffic into useful business actions?
Blended efficiency
Do channels work together at an acceptable total acquisition cost rather than each reporting success in isolation?
Dublin is Ireland’s largest concentration of technology, finance, professional services, research, tourism and international business. Local relevance should reflect those real buying contexts, not just repeat the city name.
Dublin & Ireland Market Context
Market and delivery
Dublin City Council describes the capital as an open, international and diversified economy with major strengths in IT, financial services, research and development, tourism, culture, health sciences, food and craft, transport and logistics. Those sectors create different expectations for proof, messaging, conversion and project delivery.
Ali Tarhan Digital Atelier works internationally and does not claim a physical office in Dublin or elsewhere in Ireland. Strategy, design, search, media and campaign work can be led remotely. When filming, printing, event access, local production or another physical-market responsibility is required, that element is scoped separately with the client and suitable Irish suppliers.
Digital Marketing Agency Dublin
High-intent searches usually signal a need for multi-channel acquisition with one strategy and clearer accountability.
Technology & International Business
SEO, paid search, content and lifecycle journeys often need to support both Irish and international buyers with longer consideration cycles.
Finance & Professional Services
Lead quality, proof, compliance-aware messaging and attribution matter more than raw traffic or low-cost form submissions.
Hospitality, Health & Consumer Services
Local search, paid media, social content and conversion-focused landing pages can work together around bookings, calls, visits and repeat demand.
Agency Selection
Choosing a partner
- Ask what business outcome connects all proposed channels.
- Check that SEO, PPC, paid social and content retain clear specialist ownership.
- Keep media spend and agency service fees transparent by channel.
- Require tracking that reflects lead or revenue quality, not just easy platform conversions.
- Ask how budget will be reallocated when evidence changes.
- Choose a team that is willing to recommend fewer channels when that produces a clearer plan.
Frequently Asked Questions
Frequently asked questions
What is included in a digital marketing agency retainer?
It depends on the bottleneck. A programme can combine SEO, Google Ads, paid social, content, CRO, analytics and reporting, but only the channels with a defined role should be included.
Is digital marketing the same as Google Ads?
No. Google Ads is one paid channel. Digital marketing coordinates multiple digital channels and the website/conversion journey around shared commercial goals.
Can you work with an internal marketing team?
Yes. Responsibilities can be divided by strategy, channel, content, production, analytics or implementation so internal capability is used rather than duplicated.
How do you measure digital marketing performance?
We combine business outcomes such as qualified leads, revenue or pipeline with channel-specific indicators and conversion data. The exact model depends on what can be measured reliably.
Do you serve Dublin and businesses across Ireland?
Yes as service areas, without claiming a physical office in Ireland. City and national targeting can be built into SEO, paid media and content where the underlying customer intent differs.
Do all channels need to launch at the same time?
No. A phased start usually produces cleaner learning. We prioritise according to current demand, tracking quality, available content and expected commercial impact.
What is the difference between a digital marketing agency and a specialist SEO or PPC agency?
A digital marketing agency coordinates several acquisition channels around one commercial journey. A specialist SEO or PPC scope is better when the main bottleneck is clearly one discipline and broader coordination would add unnecessary cost.
Work with our team
Our team works from Istanbul. For projects in Ireland, we agree the working language, decision makers, review times and delivery formats at the briefing stage. Shooting, printing, permits, media booking and other local services are scoped separately with responsibilities agreed before commitment.
The price follows the approved scope; media spend and external production are separate.
Start a Project
Need Digital Marketing Agency in Ireland support?
Tell us what the business needs to change, which audience and market matter, what already exists, and who will approve the work. A launch date and an indicative budget help us propose a realistic scope.
